For those unfamiliar with WeChat, it is the world’s largest stand-alone mobile app and the main social media platform in China, with well over a billion users. Apple had a successful China language-based WeChat channel for product launches, and my team was tasked with creating a recruiting-focused channel. Working with our marketing team in Shanghai, we also partnered with a Shanghai-based agency to design and launch two posts per month. The overall creative work for each post is equal to launching a webpage. The channel has been seen as a huge success in getting roles filled across China in both corporate and retail.